'Doormat Nor Diva Be' by Annie Ashdown
For sale in all good bookstores September 19, but available now for pre order from Amazon.

Over the last 8 years working as a coach and clinical hypnotherapist, I have come across so many clients and colleagues who strive to be perfect and cannot accept being anything less. They can't seem to grasp my suggestion that we need to strive for 'progress not perfection.'

Life conditions us, tempts us, influences us, and we feed on the offerings it serves us. However no one is perfect, the world isn't perfect. The English dictionary describes perfect as 'the state of being without a flaw or defect.'

So, why should you take notice of what I say? I have committed the last 10 years to helping others, (especially women) to be true to themselves and my techniques and tools have brought huge changes to many women's lives. After all when we were born we had no fears, no negatives, no low self esteem issues, no debts, no stress, no cynicism, and we were completely content with being 'perfectly imperfect', so why can't we be like that today and accept who we are? So many women invest so much time rehearsing to be someone they are not.

Doormat Nor Diva Be offers you;

• Clarity
• Support
• Encouragement
• Acceptance
• Understanding
• Tools for change

Many athletes, business women and men, captains of industry, celebrities, sales people, parents, performers, authors, corporate companies, use coaches for one reason only — they work.

Awareness is a powerful catalyst for positive change and we need to become skilled at seeing what we need. This book takes self care to a whole new level as I encourage you to engage in new daily habits by taking bold steps. As women we must expect no less than the highest standards for ourselves.

This book will be like having a personal coach and I won't be mean on the motivation front. However, I passionately want you to make changes NOW. I will inspire you to do so. Just stop for one moment and imagine how it would be to speak to someone each week for an hour or more who is non judgmental and actively, genuinely listens to you, supports your visions, dreams and goals, motivates you and is relentlessly devoted to you by encouraging you to take baby steps forward and helps you back up if you fall, constantly telling you how amazing you are. Would that be incredible or what? Would you be able to fly? You bet you would. This is what coaching does for you. So why not ride this one out by following my stream of suggestions, strategies, tips and proven techniques, along with absorbing the catalogue of case studies? My only agenda is you and moving you forward from where you are now to bring about tangible results.

It simply amazes me that we are in the 21st century and much has been written about boundaries, codependency, accepting ourselves, and valuing ourselves, yet so few women value themselves, stand up for themselves, or ask for what they want and need at home or at work. The ones that do, tend to do so in a controlling, aggressive and demanding way or they don't do it at all and allow others to walk all over them.

I want to encourage every woman to be authentic and believe they are more than enough being who they are, and accept and embrace all their flaws and assets and stop beating themselves up for not being perfect.

My intention, therefore, throughout this book is to urge you to be yourself and get honest. I illustrate simple things that many of us fabulous women do continually, perhaps without being aware of them and if you are aware of them, then shame on you! However, the tools and suggestions require total commitment and daily practice. My wish for you is that you follow these top tips, resources, insights and tools I offer as they will bring about profound changes and your confidence and self esteem will soar.

Perhaps you have a busy mind and whatever you do, you just can't seem to switch off at night? Do you feel anxious, or stressed? Do you drop off and then awake, struggling to get back to sleep? Do you feel irritable during the day when you haven't had a full nights sleep? If so, this soothing, subliminal MP3 will help you relax and achieve a deep undisturbed sleep.

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Do you wish you were more assertive? Do you often procrastinate? Do you struggle to say no with confidence and ease? Do you ever compare and despair, as you dont feel good enough? Do you struggle with discipline at times? Do you ever loose your voice when confronted? If so, this MP3 will help you re program yourself and increase your self esteem and self belief bringing about profound changes quickly, easily and effortlessly.

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Do you feel your self confidence is low at times? Do you worry what others think of you? Do you put yourself down? Do you allow others to talk down to you? Do you struggle to say what you mean without justifying and defending? Do you fear rejection? Do you need to prove yourself and be right and/or to get the last word in? If so this MP3 will increase your self confidence and help you be comfortable owning your power.

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Q — Why are these hypnotic subliminal recordings so powerful?

A — All habits, behaviours, thoughts and cravings are generated in our subconscious, so these will reframe and re programme your subconscious. At the basic level subliminal reprogramming is based on the principals of NLP and the messages over ride your negative beliefs and replace them with positive ones. If you play these MP3's daily, you will find this simple, yet effective method will bring about pervasive, lasting changes to your mind. These MP3's work on repetition, the same way as learning to drive or riding a bike or learning a language, however this way it's effortless as it all comes from within.

Please note these MP3's are powerful and life changing, however they are not intended to be a substitute for medical issues. If you have any mental or emotional issues or are experiencing seizures or have any neurological disease, please visit your GP. The Self Confidence Centre cannot be held responsible for the improper use of these MP3's.